Media 4
Summary
Telstra is setting up a range of internet, phone and pay TV
packages in order to gain more market share in the changing world of
entertainment.
My Opinion
When America does something, Australia oh so often seems to
follow suit and our internet providers seem to be no exception. Even though it
has somewhat evened out over the years Telstra still holds a majority of the
telecommunications industry through its many sub businesses and government contracts.
In regards to pay tv, opposition is entirely inexistent and with the standard
internet speeds in Australia to slow and problematic for online streaming
services like Netflix.
This has lead to a natural deadlock and despite the monopoly
Foxtel holds over pay tv people have unsurprisingly turned away from the rather
expensive service leading even the most unlikely people towards internet
piracy.
To be fair these new packages are good news for almost
everybody; customers can get the content they want for a cheaper price, Telstra
gains more market share and Telstra then has more money to spend on quality
entertainment instead of Swamp People in semi-HD on repeat all day long.
In the end the battle is hardily won or lost, Foxtel is
releasing deals which may lead to their competitors introducing similar,
cheaper alternatives for users which is always a good thing.
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