Media 3
Summary
The AFL is about to make the most expensive sports deal in
Australian television history with starting bids at 1.5-1.6 billion dollars.
My Opinion
When reading these ridiculous figures today I was honestly
not all that surprised, it was like waking up and reading ‘public doesn’t like
taxes’ as front page news. Sport is absolutely massive business in Australia,
not to say it isn’t everywhere else, we Aussies just like to take it to another
level entirely.
The great thing is business love it even more than they do,
everything for the ball they kick down to the brand of water to players take a
sip front rakes in advertising and product placement money and that kind of
buying power is equally insane for television.
The ownership of AFL rights has been tossed around for year
to year until only the richest of the rich could afford to pay out for the
guaranteed viewership, but is that really a good thing for the viewer?
This year I sat down and watched the grand final despite not
being an especially big fan of the sport and as the game grew boring I found
myself noticing the bombardment of advertising.
It seemed that every time a player took a mark the umpire
would halt the game and an add would play and it noticeably took away from the
experience. Unfortunately though, this is just apart of what makes sport so
appealing to big corporations and as they shell out record levels of money it
is unlikely that you, the consumer will come out with the better end of the
stick. Simply put, bigger deposits only come with the condition that more money
can be made than before other wise known as capitalism.
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