Media 2
Summary
FM Radio is slowly becoming less cool, drawing less and less
attention for advertisers while AM is even worse.
My Opinion
Radio is something that is close to me personally and that’s
not really going to change so forgive me if I get personal here. I have worked
in a community radio station since I was 12 and in that time I have learnt more
than a few things about radio. To put it simply I do think that radio, both AM
and FM are dying however I think it will be a very long time before they
disappear. The reason for this is very simple, people drive cars to work and
everywhere else and that situation is not going to change. Even when technology
advances enough that cars can drive themselves or public transport becomes the
norm, I think I am not alone in saying that sometimes having entertainment use
everyone of your senses can make it feel more like a chore than entertainment,
especially as technology becoming used in all parts of our everyday lives.
For this reason what I think we will be seeing in big
networks of national broadcasting stations rather than individual stations in
each state. This is not a good thing by no means but it is an unfortunate side
effect of a money hungry media industry where profit is most certainly
prioritised over the quality of the content.
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